February 20, 2012
When I grow up, I want to be Katniss Everdeen from The Hunger Games. I want to become a tribute and save my sister and defend my district to the death. All while wearing pretty dresses designed by Lenny Kravitz. At least that’s what marketers, merchandisers, and pretty much everyone in the entertainment industry is betting their money on right now.
February 17, 2012
Imagine if more travel guides were leveraging foursquare as an extension to their popular print collections; every outing would have a trusted advisor.
February 15, 2012
Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.
February 07, 2012
Over the holiday shopping season, I saw a few jokes about retailer Best Buy. Summing it up, Twitter satirist @badtaglines wrote them a fake slogan: "Best Buy. AKA Amazon's Showroom." The humor comes partially from an uncomfortable truth: well-liked retailers like Best Buy are having trouble keeping up with online competitors' lower prices.
February 03, 2012
So who’s excited for the big game? Nowadays it’s kind of hard not to get a little excited, whether you’re a huge football fan like myself, or a huge commercial/comedy fan, also like myself. No matter what kind of fan you are, one thing’s for sure – various media avenues are fueling this excitement. How you say?