5 SXSWi Talks Worth Your Time
April 06, 2012
The SXSW interactive conference might be over for now, but here are five awesome talks that you can still check out.
The Rise of Storify, and What it Means for Journalism and Brands Alike
April 04, 2012
Ranked one of Time Magazine’s 50 best websites of 2011, winning the SXSW Social Media Award in 2012– it seems as if Storify has nowhere to go but up. We were lucky to chat with one of Storify’s co-founders, Burt Herman, about the site’s beginnings, the future of journalism, and how brands can take advantage of this innovative service.
Getting (and keeping) the Loyalty of a Brand Snob
March 30, 2012
I am your typical fickle consumer. My opinions of brands are based largely upon their most recent ad campaign or celebrity endorsement. I can be swayed easily with a very good, or very bad, customer service experience and I most certainly hold a grudge against companies.
QR Codes: Scan or Ban?
March 23, 2012
As a Community Manager, I find myself having to tackle the subject of QR codes all too frequently. Though they’ve been lumped into the world of social media, there’s nothing social about them; they’re about as conversational as a URL, because that’s essentially what they are. Nevertheless, I’ve interacted with them as a part of my digital ecosystem, and I usually recommend against them to clients. Why?
Vacation, (Now With) All I Ever Wanted
March 20, 2012
Thanks to social media, planning a vacation has changed a lot recently, making the process of scouring through Caribbean excursions and Vegas ventures that much easier. So here’s my wish list for how the travel industry can best take advantage of social media to make me feel like a pampered traveller