Jen Gordon

Articles By:

Jen Gordon | Account Supervisor

dear diary, teen angst totally revisited. xoxo

I Feel Pretty. Oh So Pretty.

By: Jen Gordon

April 26, 2012

We live in a world where we just want to feel pretty. Be pretty. Look pretty.  And most of the time, many of us just don’t. In fact, only 4% of women around the world actually think they’re beautiful.  And that’s a very small number.

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Topic: Trends

Tags: advertising, celebrity endorsement, women's beauty products

Comments: Discussion

Let the games begin

By: Jen Gordon

February 20, 2012

When I grow up, I want to be Katniss Everdeen from The Hunger Games. I want to become a tribute and save my sister and defend my district to the death. All while wearing pretty dresses designed by Lenny Kravitz.  At least that’s what marketers, merchandisers, and pretty much everyone in the entertainment industry is betting their money on right now.

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Topic: Trends

Tags: consumer engagement, pre-launch hype

Comments: Discussion

Like, totally. Surrounded

By: Jen Gordon

January 06, 2012

While the CW has never been a network that’s impressed with its ratings, it’s continued to tap into one universal truth. Teen girls (code = me) have been around forever. And they will be around forever. They’ll watch TV, they’ll aspire to be the characters they see on TV. And they’ll buy whatever those characters are wearing on TV.

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Topic: Trends

Tags: product placement, tv

Comments: Discussion