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The Amish are joking. I have proof.
February 15, 2012
Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.
January 04, 2012
New research shows not only is our perception of wine’s taste influenced by music, but specific wine/music pairings can actually enhance or detract from our enjoyment of it.
November 30, 2011
60s, 70s and 80s advertising overflowed with powerful examples of writing. “Think small.” “A diamond is forever.” “There is no finish line.” “You don’t have to be Jewish to love Levy’s.”
Then the 90s happened, and visuals were all that mattered. People were—and still are—busier, so the thinking was let the pictures do it all. And in the aughts, it continued.
November 22, 2011
Ad agencies and branding firms like to inspire employees with foosball, pool tables and Madden. Our two floors at 1619 Walnut Street have plenty of that. But to me, they offer something more inspiring.