Articles By:
Social media stalker extraordinaire
May 17, 2012
At this point, we all know that people form attachments to certain brands. Take me, for example: I’ve been a Ray-Bans loyalist for years (though, not because of my decidedly hipster music habits). But, it was time for a change.
March 23, 2012
As a Community Manager, I find myself having to tackle the subject of QR codes all too frequently. Though they’ve been lumped into the world of social media, there’s nothing social about them; they’re about as conversational as a URL, because that’s essentially what they are. Nevertheless, I’ve interacted with them as a part of my digital ecosystem, and I usually recommend against them to clients. Why?
March 01, 2012
Thanks to Timeline, the focus on Facebook has shifted onto stories. And, those little stories all contribute to the biggest story of all: the one about your brand. It’s an exciting time to be a part of the conversation. Let’s get talkin’.
February 17, 2012
Imagine if more travel guides were leveraging foursquare as an extension to their popular print collections; every outing would have a trusted advisor.
November 29, 2011
Why haven’t more craft breweries tapped into the digital world to take their drinkers’ passion from the festival to the everyday?