I Feel Pretty. Oh So Pretty.

By: Jen Gordon

April 26, 2012

We live in a world where we just want to feel pretty. Be pretty. Look pretty.  And most of the time, many of us just don’t. In fact, only 4% of women around the world actually think they’re beautiful.  And that’s a very small number.

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Topic: Trends

Tags: advertising, celebrity endorsement, women's beauty products

Comments: Discussion

How Social Influencers are Replacing Banner Ads

By: Matt Fiedler

April 20, 2012

Banner ads. Easy to target, easy to place, and at times, even fun. But banner ads are also pretty low performers.

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Topic: Trends

Tags: advertising, Banner ads, social media, social media influencers

Comments: Discussion

Which Ad Really Won The Super Bowl?

By: John Gilbert

February 15, 2012

Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.

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Topic: Measurement

Tags: advertising, culture, curiosity, measurement, super bowl ads

Comments: Discussion

Such A Tease

By: Jordan Roberts

February 03, 2012

So who’s excited for the big game?  Nowadays it’s kind of hard not to get a little excited, whether you’re a huge football fan like myself, or a huge commercial/comedy fan, also like myself.  No matter what kind of fan you are, one thing’s for sure – various media avenues are fueling this excitement.  How you say?

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Topic: Trends

Tags: advertising, commercial, super bowl, video, website, youtube

Comments: Discussion

God Save the King of Beers

By: Jack Hartman

January 18, 2012

It’s no secret that domestic beer sales are struggling.  The Big Three that dominate the industry (Budweiser, Coors, Miller) have experienced a category sales drop of 2.1% and a volume sales decrease of roughly 4.5% in 2011.  So what’s to blame?

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Topic: Trends

Tags: advertising, beer, brand loyalty, craft beer, domestic beer

Comments: Discussion