I Feel Pretty. Oh So Pretty.
April 26, 2012
We live in a world where we just want to feel pretty. Be pretty. Look pretty. And most of the time, many of us just don’t. In fact, only 4% of women around the world actually think they’re beautiful. And that’s a very small number.
How Social Influencers are Replacing Banner Ads
April 20, 2012
Banner ads. Easy to target, easy to place, and at times, even fun. But banner ads are also pretty low performers.
Which Ad Really Won The Super Bowl?
February 15, 2012
Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.
Such A Tease
February 03, 2012
So who’s excited for the big game? Nowadays it’s kind of hard not to get a little excited, whether you’re a huge football fan like myself, or a huge commercial/comedy fan, also like myself. No matter what kind of fan you are, one thing’s for sure – various media avenues are fueling this excitement. How you say?
God Save the King of Beers
January 18, 2012
It’s no secret that domestic beer sales are struggling. The Big Three that dominate the industry (Budweiser, Coors, Miller) have experienced a category sales drop of 2.1% and a volume sales decrease of roughly 4.5% in 2011. So what’s to blame?