Let the games begin

By: Jen Gordon

February 20, 2012

When I grow up, I want to be Katniss Everdeen from The Hunger Games. I want to become a tribute and save my sister and defend my district to the death. All while wearing pretty dresses designed by Lenny Kravitz.  At least that’s what marketers, merchandisers, and pretty much everyone in the entertainment industry is betting their money on right now.

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Topic: Trends

Tags: consumer engagement, pre-launch hype

Comments: Discussion