About a month ago I was fortunate enough to attend a fantastic keynote by Jeff Dachis, CEO of Dachis Group during Social Media Week. Despite the fact that I was suffering from the flu and missed a few of the highlights, there was one quote in particular that stood out amongst all of the coughing and sneezing: “Today every business and brand are social. In 2012, the honeymoon for social is over. It’s not okay any longer for to us be experimenting, testing, tasting or trying in social.”
Since when do you need an X chromosome to lick a postage stamp? My master’s thesis looked at how new media make the Battle of the Sexes even more fun to watch.
Thanks to Timeline, the focus on Facebook has shifted onto stories. And, those little stories all contribute to the biggest story of all: the one about your brand. It’s an exciting time to be a part of the conversation. Let’s get talkin’.
