Which Ad Really Won The Super Bowl?

By: John Gilbert

February 15, 2012

Super Bowl commercials are ranked by advertising experts. And they're ranked by consumers. And then there's social media. They all claim different winning spots. They all have different—and valuable—perspectives. We were curious about what would happen if we found a way to combine all the ratings and see which spots really scored the highest.

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Topic: Measurement

Tags: advertising, culture, curiosity, measurement, super bowl ads

Comments: Discussion