Social Customer Service Makes Money
May 17, 2012
At this point, we all know that people form attachments to certain brands. Take me, for example: I’ve been a Ray-Bans loyalist for years (though, not because of my decidedly hipster music habits). But, it was time for a change.
QR Codes: Scan or Ban?
March 23, 2012
As a Community Manager, I find myself having to tackle the subject of QR codes all too frequently. Though they’ve been lumped into the world of social media, there’s nothing social about them; they’re about as conversational as a URL, because that’s essentially what they are. Nevertheless, I’ve interacted with them as a part of my digital ecosystem, and I usually recommend against them to clients. Why?
Checking In To Your Next Trip
February 17, 2012
Imagine if more travel guides were leveraging foursquare as an extension to their popular print collections; every outing would have a trusted advisor.