News

Neiman Takes Best of Print for Second Consecutive Year at Philadelphia 2010 Addy Awards

Agency brings home total of 20 awards

PHILADELPHIA (March 12, 2010) — Neiman was awarded 20 coveted ADDYs at the Philadelphia ADDY Awards, as well as Best of Print for its Culinary Confidence Campaign. Thirty members of the Neiman team, ranging in departments from account service and planning to creative and digital, attended the ADDY Awards competition, held March 11 at the Please Touch Museum at Fairmount Park in Philadelphia.

Neiman continued its trend of excellence by taking nine Gold and 11 Silver ADDYs, the second most of any agency in the competition. Neiman won the most awards in 2009.

"To win in so many categories again is gratifying and a testament to our passion for our work," said agency CEO Tim Reeves. "For the third year in a row, we had an impressive showing at the ADDYs. It was a very good night for us, one that will propel us do bigger and better things."

The ADDY Awards, sponsored by the American Advertising Federation (AAF), are the industry's largest and most representative competition for creative excellence. Dozens of Philadelphia and New Jersey advertising agencies compete annually for these prestigious awards that recognize the creative talent within the industry.

The Best of Print award came for the Culinary Confidence Campaign, a series of posters promoting a hands–on cooking school in Philadelphia, created by Associate Creative Director Terese Zeccardi, Art Director Holly Fiss and Executive Creative Director Hutson Kovanda. The company offers classes to small groups of students who want to learn cooking fundamentals, from knife skills to sautéing basics, which served as the basis of the colorful posters. A strong client relationship also served as the basis for success.

"Working with chefs has helped make Betty Kaplan the wonderful client she is," Zeccardi said. "She understands the creative temperament."

Executive Creative Director Hutson Kovanda agrees that powerful client relationships lead to agency achievements.

"We're always committed to producing compelling work," said Kovanda. "These awards are not only emblematic of that, but of our dedication to a great set of clients. We've made their passion our passion and it means a lot to be recognized for it among our peers and some of the best in the industry."

A panel of distinguished industry leaders judged the competition. They were Julio Desir, Jr., SVP, Creative Director, Draft FCB, Chicago; Valerie Graves, Chief Creative Officer, Vigilante, New York; Desmond Hall, SVP, Executive Creative Director, Global Hue, New York; Michael Lee, Executive Creative Director, Euro RSCG Worldwide, New York; Steffan Postaer, Chairman and Chief Executive Officer, Euro RSCG, Chicago; Matt Chapman, Creative Director, Juxt Interactive, San Francisco; Matthew Chun, President & Creative Director, Untra 16, New York; Matt Downey, Web Designer, 45 Royale, Atlanta; Perry Fair, VP/Interactive Creative Director, Grey, New York; Jason Hart, Art Director, Big Space Ship, New York; Dale Herigstad, Chief Creative Officer, Schematic, London Office.

NEIMAN GROUP ADDY AWARDS

Best of Print

COLLATERAL MATERIAL

Poster – Campaign
09. B
Award: Best of Print
Advertiser: Culinary Confidence
Title: Culinary Confidence — Campaign

Individual Awards — SALES PROMOTION

Point of Purchase — Free–Standing
03. B
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Field Guides 'Butlers'

Point of Purchase — Campaign (2–4 of categories 1A–3C)
03. D
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Field Guides, Glamping

Individual Awards — COLLATERAL MATERIAL

Poster — Single
09. A
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: Culinary Confidence
Title: Culinary Confidence — Confidence

Poster — Single
09. A
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: Culinary Confidence
Title: Culinary Confidence — Sharp

Poster — Single
09. A
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: Culinary Confidence
Title: Culinary Confidence — Knife

Poster — Campaign
09. B
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: Culinary Confidence
Title: Culinary Confidence — Campaign

Individual Awards — OUT–OF–HOME

Outdoor Board — Flat
14. A
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: Dietz & Watson
Title: Dietz & Watson — Work Ethic

Outdoor Board – Flat
14. A
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: Dietz & Watson
Title: Dietz & Watson — Meat Market

Site — Interior Still or Static
17. B
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Scales 'Bathroom'

Site — Interior Still or Static
17. B
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resorts at Paws UP
Title: Scales 'Seating'

Site — Interior Still or Static
17. B
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Scales 'Bedding'

Campaign — Out–of–Home, Campaign
18.
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: Dietz & Watson
Title: Dietz & Watson — Campaign

Individual Awards — NEWSPAPER

Fractional Page — Color (any color besides black)
26. B
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Scales 'Bathrooms'

Fractional Page — Color (any color besides black)
26. B
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resorts at Paws Up
Title: Scales 'Seating'

Fractional Page — Color (any color besides black)
26. B
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Field Guides 'Pate'

Fractional Page — Color (any color besides black)
26. B
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Field Guides '$900'

Fractional Page — Color (any color besides black)
26. B
Award: Silver ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Field Guides 'Butlers'

Full Page — Color (any color besides black)
27. B
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Scales 'Bedding'

Campaign — Color (any color besides black)
30. B
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: The Resort at Paws Up
Title: Scales

Individual Awards — ADVERTISING INDUSTRY SELF–PROMOTION

Creative Services and Industry Suppliers – Interactive
69. B
Award: Gold ADDY® Award
Entrant: Neiman
Advertiser: Neiman
Title: Neimangroup.com