Get ready...
Project Highlights
The Ad Council has declared Ready one of the most successful campaign launches in its 62-year history.
This was the first time we produced radio spots with someone reading underwater wearing a firefighter mask (thanks to our special effects team).
People have been told since they were six how to prepare for emergencies, and they rarely listen. The Ad Council and the U.S. Department of Homeland Security asked us to really teach people how to prepare for serious emergencies, which meant reminding them to do more than stop, drop, and roll.
To complement their Ready campaign, Neiman Group developed and implemented a strategic, comprehensive public relations campaign that resulted in over 200 million print, broadcast and digital impressions through CNN, O Magazine, USA Today, and CBS's Early Show.
But that wasn't enough.
In 2008, Neiman Group developed a PSA Campaign for Ready Business, a campaign to encourage small business owners to get prepared for an emergency. In the process, we became the only Pennsylvania-based agency on the Ad Council's roster.
Still not enough.
Neiman Group is now part of the most successful campaigns in the Ad Council's History.
That's enough. For now.