Coming in First
Project Highlights
The work won a Bronze award in the 26th Annual Healthcare Marketing Awards Competition.
All people featured in the campaign were actual physicians, and some reported being recognized on the street.
People expect their hospitals to be reliable. This isn't just a business they're dealing with. It's their health, their kids' health, their husbands' health. Every time they walk through those doors they should be met with the kind of care and expertise that comes from people who have been doing it for years. Even better, the people who have been doing it the longest.
Pennsylvania Hospital is the nation's first hospital, which definitely gives them some bragging rights, but also allowed us to use their experience to prove that their standards, set standards. And with so many Pennsylvania area hospitals to choose from, patients deserve to know that they're in the place that started modern medicine.