What do you do when a client that's leading their category redefines the category? Such was our happy predicament when Trex, the world's #1 brand of composite decking, redesigned their decking from the inside out. For Trex Transcend™, we launched a national campaign that translated technical virtues into emotional celebrations. Transcend families dance to reggae, peel off business clothes, watch silly movies. And the distributors loved it. Yes, you read that right.

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