Three companies brew ninety percent of the nation's beer. That's almost as sad as the product they turn out. Tröegs is a labor of love, and the people who drink it respect that – which is why they turn out every year for their annual Bottle Cap Art Contest, and why it was only natural for us to showcase what the fans came up with as well as the attitude that's unique to the brewery.

Seeing the passion in Tröegs drinkers, and the creative results of the Bottle Cap Contest, we called on our own artistic gurus and launched a complete redesign of their packaging. We introduced the new look into a string of different media, which complemented the different brews so well that Tröegs has gone from producing 10,000 barrels a year to 19,000, and has doubled the number of states they distribute to.